Search Engine Optimization
SEO is an acronym for "search engine optimization" or "search engine optimizer." There is no single thing that will have more of an effect on your
website’s success than search engine optimization. Deciding to hire an SEO is a big decision that can vastly improve your site and increase your
business. We specialize in Search Engine Optimization and can take your websites from literally invisible, to the first page of all of the search
engines for your search terms, so fast your head will spin. We have placed many sites in the top 10 for their related search term in as little as a
month, and more importantly, kept them there. Our SEO services for website owners, include:
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Review of your site content or structure
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Technical development advice: for example, hosting, redirects, error pages, use of JavaScript
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Content development
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Management of online business development campaigns
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Keyword research
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SEO training
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Expertise in specific markets and geographies.
Search results pages include "organic" search results (the main body of results), paid advertisements (denoted by the heading "Sponsored Links")
and "local business" results as well. The "local" results and the "organic" results cost nothing and paying to advertise with Google won't have any
effect on your site's presence in search results. Google never accepts money to include or rank sites in their search results, and Google charges
nothing to appear in their organic search results.
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a
new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO
can also help improve an existing site.
We can show you examples of our previous work and share some success stories. We follow all Google Webmaster Guidelines. We offer online
marketing services and advice to complement your organic search business. We can tell you what kind of results to expect to see, and in what time-
frame. We can tell you how to measure your success. We will share with you all the changes we make to your site and will provide detailed
information about our recommendations and the reasoning behind them.
While SEOs can provide clients a valuable service, some less ethical website designers have given the industry a bad rap through overly aggressive
practices and attempts at manipulating search engine results in unscrupulous ways. Practices that violate guidelines can result in a negative
movement of your site in the search engine results, or even the removal of your site from their index entirely.
SEO Facts
Search engine optimization is one of those things that has created many different opinions on every single effort that is associated with the practice.
Over the years there have been lots of different ideas and feeling surrounding the way people conduct search engine optimization but the reality is
that there is more than one way to do.
Here is a list of 10 little known SEO myths:
1.
Search engine optimization is invisible: False. You might not be able to put your hands on it, but there are always ways to physically see
and feel SEO movement. A search engine marketing company should be able to specify exactly what it is that they are doing for you. You should
be able to see the efforts that have been conducted. If you are told that it is their own secret formula be wary because, like the stock market, there
is no secret formula to search engine optimization.
2.
SEO results happen overnight: Wrong. Regardless of what you do, or how much money you spend on SEO, your rankings are not going
to increase over night. The effects of SEO take time, and if you are in a competitive market category, it could take even longer. You will see some
movement fairly quickly, but hard ranking changes don’t happen immediately. Some patience will be required.
3.
Some SEO tricks work: Incorrect. Try to get the idea that using SEO tricks on your website will work out of your head. The search engines
are on to these tactics, and you will likely just end up being penalized by the search engines. Black hat SEO only creates brief ranking results that
do not last long term.
4.
PPC (Pay Per Click) helps: Not true. If you are wondering if pay per click advertising helps your organic rankings, it does not. Even those
who have been penalized by the search engines can create a Google Adwords account. Ultimately, good SEO will do you far more good than any
PPC campaign.
5.
You need thousands of links: Fallacy. You need good solid one way links to your website that have occurred naturally. The ones that
occur naturally tell the search engines that you are a good source of information and that other sites recommend you. For that you will ultimately be
rewarded overtime.
6.
Pagerank is everything: False. Pagerank was originally created by Google to give a webpage power. Pagerank has become much less
important than it used to be, and no longer means you are going to rank high in the results. Pagerank ultimately really doesn’t mean anything to the
world outside of google.
7.
Some SEO companies are partnered with Google: Not true. If anyone ever tells you that they have a direct partnership with Google they
are lying to get your business. Nobody has a direct relationship with Google, and if they tell you otherwise, run the other direction.
8.
Buying links is acceptable: Incorrect. Some people still think it is OK to buy links for their website. The major search engines have
repeatedly let the industry know that buying links is frowned upon. Sometimes you can’t avoid it. An example is if you want to be in the
Business.com directory, it will cost $299 a year. In situations like this it is OK, but going through a text broker is not, and should be avoided.
9.
Google analytics give Google too much info: So what? Honestly, what does it matter if they know how many visits your site gets?
Google doesn’t care, and they only use the information to strengthen their search algorithms.
10.
SEO is one time deal: False. SEO is an ongoing process. SEO is something that is constantly required because the search engines are
always changing their algorithms. The Internet landscape is evolving constantly, and the process of marketing your business online requires a very
proactive approach.
There are many myths about search engine optimization, but not all of them are true or false. Search out credible sources online and educate
yourself as much as you can before you enter the world of SEO.
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